The style of the photoshoot

The main question to ask yourself is "what's the style of the photoshoot that you're after?" Is it cool and casual, or formal and work-focused, or very dressy and classy? There's no 'right answer' to this question - it's whatever you want it to be. But the reason why we ask is for you to be clear about the style in your own mind, so that you can coordinate your whole 'look'. Don't be fooled into thinking a photoshoot is where you have to dress up smart - yes, by all means dress up (or down), but remember that informal clothing can look just as great - as long as you've carefully chosen what it is in advance (and that you've not just thrown it all together at the last minute!). So it could be a high-fashion ‘look’ of whatever classy clothes you’d like to wear, or it could be a cool and informal ‘look’, or something else entirely.

We love a few variations

Whatever you decide to wear it would be good to have 2-3 ‘variations’ - for example it could be with and without a jacket or a coat, or it might include some or all of these:

Hats - if you've got one please bring it along (the brighter, cooler, or more unique it is the better - but even a plain hat that you adore wearing will look great and you'll feel super comfortable wearing it), though make sure it doesn't hide your eyes, as we really want to see them. Of course, if you don't have a hat that's fine - we won't hold it against you (even though we absolutely love hats!).

woman wearing a black hat on a photoshoot woman wearing a burgundy hat on a photoshoot woman wearing a straw hat on a photoshoot woman wearing a red hat on a photoshoot woman wearing a black beannie on a photoshoot woman wearing a blue hat on a photoshoot

Sunglasses - we'd only use these for a few photos, but as you can see they can look great:

woman wearing sunglasses on a photoshoot woman wearing brown sunglasses on a photoshoot woman wearing red sunglasses on a photoshoot woman wearing black sunglasses on a photoshoot woman wearing purple sunglasses on a photoshoot woman wearing blue sunglasses on a photoshoot

Though don't stress too much about it - any type of variation is good - we're just trying to avoid a run of 20 photos where you look identical in all of them, apart from a few different poses (the more different each look is, the more you'll like the photos - and you'll feel like we did multiple photoshoots).

Advice on choosing colours

  • firstly, you need to answer the question "do you want some form of co-ordinated colour scheme?" ...there's no 'right answer' here, as it's just down to what you prefer,
  • one reason you might want some form of colour scheme is because of the backgrounds in the photoshoot - for example, are you having a photoshoot in a rural setting, such as a park, the countryside or a back garden with lots of green backgrounds? Or are you in an urban setting, where there might be lots of concrete, steel and brick colours instead?
  • whichever location you've chosen there are two approaches you could take to selecting the colours of your clothes:
    • the complementary approach - where you make sure your colours are 'themed' to the backgrounds. This doesn’t mean your clothes are the same colour as the background (that's actually what we don't want). An example of what we mean is that if you're having a rural photoshoot, with lots of green backgrounds, you could choose some natural, complementary colours, perhaps based on browns or blues,
    • the contrasting approach - where you select colours that deliberately look different to the background - we're not trying to find colours that clash, but those with a great contrast - for example, in a rural photoshoot, with green backgrounds, you might choose clothes based on reds, purples or oranges. These don't clash with green backgrounds, but instead they can look striking and really eye-catching against greens.
  • don't be afraid of bright, bold colours - these can look great amongst a large number of backgrounds, in both a rural or an urban setting.

Things to avoid

  • large logos,
  • big writing on clothing,
  • any large pattern that might be very distracting when you later look at the photos,
  • casual that's gone scruffy - by all means turn up in clothes that are casual - all we ask is that it's what we call a 'planned casual' look, rather than turning up in whatever you'd lounge around in at home. What we don't want is for you to turn up in any old pair of shorts and a t-shirt that make you look like you've just walked out of the local gym - just because you're comfortable wearing something around the house doesn't mean you'll be as comfortable when you see yourself wearing those in the photos - we want to make sure any casual clothes don't make a great casual look turn scruffy,
  • for the same reason we also find that tracksuits and hoodies don't work well either.

Tips to help you decide what to wear for a photoshoot

  • what you wear on your feet is just as important as the rest of your outfits, so give your footwear (and tights or socks) your full attention and choose what goes well with your outfits,
  • you need to look FABULOUS, so think about it carefully - if that means going back and changing an outfit so that you can look stunning, then that's what you should do - you should LOVE your look in the photoshoot,
  • wear an outfit that's good to look at all year round and in any season,
  • layering clothing can work really well, as it adds variety - a jumper/cardigan/jacket that you can wear over a shirt/top can look really good if you choose colours that complement each other and don't clash - it also has the benefit that with the outer layer on, then off, we can get a wider variety of photos,
  • textures are great - for example, thick woolly jumpers in the winter, and lace or textured and loose flowing clothes on hotter days.

Specific advice for women at a photoshoot

And finally...

  • don't leave choosing your outfit to the day before - do it at least a week in advance (in case anything needs washing, ironing, or if you change your mind about something),
  • make sure whatever you wear is something you don’t mind wearing while sitting on the dry grass, 
  • make sure all your clothes are clean - and ironed if necessary, especially any linens,
  • check for any marks or damage,
  • remember the above is just advice - there are no fixed rules - if you think everything looks great together, then it probably does,
  • just make sure YOU feel super confident in what you're wearing,
  • and, most importantly, that you feel comfortable and relaxed in your outfits.

Finding out more

Read more of our helpful tips about preparing for your photoshoot.

Get our free 'What to Wear' Magazines

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The first of these is 'A Guide for Couples on What to Wear at a Photoshoot'. This is a 50 page magazine for couples, which is full of lots of advice, photos and colour combinations to help you choose what you and your partner might wear during a photoshoot.

The second magazine is 'A Guide for Women on What to Wear at a Photoshoot'. This is also a 50 page magazine, full of lots of advice, photos and colour combinations to help you choose what you might wear during a photoshoot. This magazine is specifically tailored towards women.